President reveals how professional coaching transformed his business approach
Every mortgage professional’s journey is etched with a unique tale of trials and plot twists, characters who helped them along the way, and strategies that shaped their success.
In this exclusive interview, David Holland (pictured), president and owner of Holland Mortgage Advisors, headquartered in Pennsylvania, reveals how strategic coaching became the catalyst that propelled his company and his team to new heights and achievements.
Mortgage Professional America: Could you share your background and journey in the mortgage industry?
David Holland: I started in the business in 2000 right out of college, and I really didn’t know what my full plan was at that time, being so young. I started studying for the LSAT to go to law school and realized I wasn’t cut out to be an attorney, so I got into the mortgage business. I lived in my grandparents’ basement for almost a year, and it took me some time before I was able to move out on my own.
I became moderately successful at a young age, and then my goal was always to start my own company, so I opened Holland Mortgage Advisors in 2005 and it has just grown since then. We began as a broker to non-delegated, to delegated, to mandatory delivery, and then got our Fannie and Freddie approval. We are now licensed in 16 states and growing!
The biggest reason I was able to grow the business? Hard work and professional coaching by the Freedom Club. The coaching, especially, allowed me to scale my personal business. I own the company, but I also originate with my direct team. I have seven people on my team who helped me. We did 80 million in 2019, $175 million in 2020, $190 million in 2021 and $115 million in 2022. I’ll finish this year around 105 million. The professional coaching played a huge role in increased sales and efficiency.
MPA: Could you talk more about professional coaching, how did that help you?
David Holland: It basically gave me a blueprint to be a successful loan officer and showed me exactly how to get out of the day-to-day grind. There is only so much one person can do in a day and you can only speak to so many people.
I wasn’t as strong as I could be because of how stretched my time became. Once I learned how to grow a strong support team, I worked fewer hours and still managed to grow and became more successful. I’m passionate about showing other loan officers this process!
If a loan officer wants to be coached, I’m here for them.
Read next: Ask the Expert: how to coach the right hires
MPA: And I’m assuming there’s a lot of interest in the coaching, Dave. Many people want to be mentored in today’s society.
David Holland: Absolutely. I love helping other Loan Officers achieve their financial goals and improve their work/life balance.
MPA: Talking about getting more people on board after, what are your other future goals?
David Holland: I want to be one of the top three well-respected companies in every market we operate in. So, we’re not just hiring to fill loan officer seats. We’re looking to put the right people in those jobs and develop a remarkable company culture. I want to grow in a controlled, measured way and grow with the right people.
I also want to learn Spanish.
MPA: Do you have someone who manages your marketing?
David Holland: I have three people who make up my marketing team. They support our Sales team and handle the website, branded materials, Marketing software and events we host throughout the year. They also give HMA Loan Officers customized attention and support on all their projects and needs.
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