She will serve as brand president
Former Homepoint chief experience officer Ginger Wilcox (pictured) has joined Better Homes and Gardens Real Estate (BHGRE) as brand president.
In her new role, Wilcox will head BHGRE’s global network of more than 12,000 affiliated brokers and independent sales associates and approximately 420 offices across the United States, Canada, Jamaica, The Bahamas, Australia, and Turkey.
Wilcox joined the real estate firm from RealSure, where she most recently served as co-CEO. Before that, she was the chief experience officer at Homepoint. Wilcox has also held executive positions at Trulia, Sindeo, and Capsilon.
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“Ginger is the perfect person to lead the premier real estate lifestyle brand of Better Homes and Gardens Real Estate as she is experienced at growing companies and differentiating the unique value of brands,” said Liz Gehringer, president and CEO of BHGRE’s parent company Anywhere Franchise Brands. “She continues to showcase herself as a force of change through the broader real estate industry and will be a huge asset to the network of dedicated franchise owners, brokerage leaders, and affiliated agents.”
“Ginger has demonstrated a laser focus on customer experience and high output results in fast-paced environments throughout her career,” said Sue Yannaccone, president and CEO of Anywhere Brands and Anywhere Advisors. “She understands how to harness the power of a brand while keeping an eye toward innovating for the future, and we’re so excited to bring her perspective to further elevate Better Homes and Gardens Real Estate in the industry.”
“As a third-generation real estate agent, I am fortunate to have an insider perspective on how the real estate industry is rapidly evolving and challenging us to adapt and innovate,” Wilcox said in the company’s news release. “I am thrilled to have this opportunity to lead the BHGRE network of affiliates and agents. I look forward to leveraging my passion and skills for building strong brands and exceptional customer experiences so that, together, we can create a sustainable future for both the communities we serve and for our industry.”
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