He comes to the company as chief customer officer
Finance of America Companies has announced that Jason Rudman has joined the company’s C-suite team as chief customer officer.
In this newly created role, Rudman will spearhead one of Finance of America’s initiatives to enhance the customer experience across its entire ecosystem. He will focus on developing and implementing these strategies, which align with the company’s sales, operations, and support functions.
Commenting on the move, Finance of America CEO Patricia Cook said: “With the customer at the center of our expansive and growing lending universe, we aim to be their trusted partner throughout their lifelong financial journey. To that end, we are committed to taking more deliberate steps to ensure they can seamlessly navigate our numerous offerings and end-to-end solutions designed to help them achieve their individual financial goals at various stages of life – whether through a mortgage, a refinance, a reverse, home improvement financing, a student loan, or other specialty lending solutions.”
Before Finance of America, Rudman spent two years at USAA, where he served as head of deposits and retail payments. Prior to that, he was the head of digital banking and consumer payments at Keybank. Rudman also held various leadership positions at American Express for over 13 years.
“I am thrilled to join Finance of America as we focus on prioritizing people over products and experiences over transactions with a business model that aims to be refreshingly different in serving the needs of customers in the lending arena. I look forward to playing a role in the company’s ongoing commitment to build trust and create enduring lifelong relationships with its customers while empowering lasting financial progress through personalized, omnichannel experiences,” said Rudman.
“Jason will play a key role in helping Finance of America realize our long-term vision and maximize lifetime household value by building enduring multi-generational relationships with customers that improve their financial lives,” Cook added. “His previous work in helping companies build world-class experiences that enhance customer loyalty and retention while increasing enterprise value is second to none. I am extremely excited to welcome him to the Finance of America team.”
Read more: Finance of America CEO to retire, search for successor begins
Early this month, Finance of America announced Cook’s plans to retire this year. The company has started looking for a new head, according to its release.
