Former Alterra Home SVP to become president of PMG

New leadership focuses on improving prospects for underserved communities

Former Alterra Home SVP to become president of PMG

Panorama Mortgage Group (PMG), a lender that focuses on first-time Hispanic homebuyers, has named Hector Amendola (pictured) as president, effective immediately.

Amendola, who previously served as PMG’s executive vice president of finance and retail, will now take charge of the company’s operations. In his new role, he plans to focus on expanding the company’s growth and improving its operational efficiency, while continuing PMG’s mission of serving underserved markets across the nation.

The 20-year mortgage veteran has also held various positions throughout his career, including president at Americana Home Loans, senior vice president of retail lending at Alterra Home Loans, as well as branch manager positions at Impac Mortgage and Star Funding. He also earned the Certified Mortgage Banker (CMB) designation in 2020.

Amendola’s appointment followed a period of change at PMG, a company that began as Alterra Home Loans in 2007, focused on helping first-time Hispanic homebuyers. PMG has expanded its portfolio with several other mission-driven brands, including Legacy Home Loans and Vision Mortgage Group, each focusing on addressing the needs of underserved markets across the country.

Read more: PMG launches new brand focused on minority, LBGTQIA+ groups

Jason Madiedo, CEO and co-founder of PMG, commented on the leadership move: “There’s tremendous pride in this move. I’ve personally watched Hector grow over 22 plus years and develop a deep knowledge of our industry. Combined with his love for our mission, he’s the perfect fit for the next phase of our growth.”

“I am truly honored to step into the role of president at Panorama Mortgage Group.” Amendola said. “Creating wealth through homeownership has long been a passion of mine, and I am fully committed to advancing this important mission. Along with our community of brands, we have built a solid foundation in the retail mortgage space. And while the past few years have posed challenges for our industry, I believe PMG has emerged stronger, more resilient and primed for new horizons. We are looking ahead to multichannel and community development initiatives to further amplify our impact in the communities we serve.”

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