New chief marketing officer to lead Guild's national marketing campaigns
Guild Mortgage has appointed Adam O’Daniel (pictured) as senior vice president and chief marketing officer.
In his new role, O’Daniel will spearhead the lender’s marketing and communication strategies. The San Diego-headquartered company said the appointment is part of Guild’s strategic efforts to expand its brand presence and support its growth initiatives.
O’Daniel, who has garnered 15 years of experience in the mortgage and financial services industries, joined Guild from Open Mortgage, where he held the position of senior vice president of marketing. Before that, he spent six years at Movement Mortgage, most recently as director of marketing and communications. His career, which began in journalism as a financial editor and business reporter, has seen him evolve into a respected figure in the mortgage industry.
Read more: Guild Mortgage continues acquisition spree with First Centennial Mortgage swoop
“Adam brings relevant experience and fresh creative energy to his role driving Guild’s marketing and branding at a time when Guild is growing and is ready to connect with our clients in new and innovative ways,” said Guild Mortgage CEO Terry Schmidt.
“Now is the time to invest and grow into the next era of mortgage lending, and Guild Mortgage is well-positioned for this moment with an excellent reputation for its people, products, culture, and service,” O’Daniel said in a news release sent to MPA via email.
He plans to focus on expanding Guild’s national brand, delivering advanced marketing tools and technology, and fostering a creative and collaborative culture.
Stay updated with the freshest mortgage news. Get exclusive interviews, breaking news, and industry events in your inbox, and always be the first to know by subscribing to our FREE daily newsletter.
