Industry veteran returns to company
Retail mortgage lender Guaranteed Rate has announced the appointment of Jeff Nelson as its new Southeast division manager.
The move marks Nelson’s return to the company, where he will now lead expansion initiatives across the Southeastern region.
In his new role, Nelson will take charge of overseeing sales operations and leading workforce teams across North Carolina, South Carolina, Georgia, Florida, Tennessee, Alabama, Mississippi, Virginia, and West Virginia.
Ron Bergum, chief retail growth officer at Guaranteed Rate, offered a statement on Nelson’s return and referred to him as “one of the best mortgage executives in the nation.”
“It’s a telling story for Jeff to rejoin the Guaranteed Rate family,” Bergum said further. “We look forward to his tremendous growth and the leadership he brings to the Southeast division.”
Nelson has nearly three decades of experience in mortgage banking. His first stint at Guaranteed Rate was from 2017 to 2022. This was followed by roles at Nations Lending and Movement Mortgage, according to his LinkedIn profile.
In a statement about his appointment, Nelson said he was happy to be “returning home to Guaranteed Rate.”
“Guaranteed Rate is built by originators for originators,” he said. “From A-Z, there is no doubt that Guaranteed Rate truly has it all. I am so thrilled to be working with the mortgage professionals in the Southeast, and I am excited to help everyone continue to build on their successes.”
Nelson’s previous experience also includes roles at The Money Store and Wells Fargo. He holds a Bachelor of Science degree in Business Administration from the University of the Pacific and will be based in Charlotte, North Carolina.
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