Xactus appoints a new CMO, while Guaranteed Rate Affinity names a VP of mortgage lending
This week brought another round of executive appointments, with Xactus and Guaranteed Rate Affinity announcing new leadership hires.
Xactus, a fintech and verification solutions provider for the mortgage industry, has appointed Sasha Stair (pictured left) as its new chief marketing officer.
Stair brings more than 20 years of experience in mortgage fintech and has held leadership roles at Snapdocs, Common Securitization Solutions, and Black Knight Financial. In addition, she holds an MBA in Certified Mortgage Banking and regularly speaks at industry conferences.
At Xactus, Stair is expected to focus on marketing strategies aimed at streamlining the mortgage process for lenders.
“This is a pivotal moment for our organization,” said Xactus president Shelley Leonard. “Having a chief marketing officer who can seamlessly partner with our sales team and across all areas of the business is crucial for our growth. Sasha’s deep marketing expertise, industry connections, and strategic vision make her uniquely qualified to help drive Xactus forward.”
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Meanwhile, Guaranteed Rate Affinity has brought in Mark Rawls (pictured right) as its new vice president of mortgage lending. With over two decades of experience, Rawls has received recognition in Movement Mortgage’s President’s and Founder’s Clubs.
He will oversee mortgage lending operations in North Carolina and support the company's partnership with Coldwell Banker.
"We are thrilled to welcome Mark to the Guaranteed Rate Affinity team," Jay Crowder, divisional manager for the Southeast region, said in a Press release. "His extensive experience, industry accolades, and client-first approach make him a perfect fit to lead our North Carolina team and strengthen our partnership with Coldwell Banker."
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