Executives step into roles designed to accelerate revenue and market growth
Two seasoned mortgage industry executives have taken on new leadership roles at loanDepot and FirstClose, bringing decades of experience to their respective companies.
Alec Hanson (pictured left) has been appointed to a newly created revenue development position at loanDepot, while John Aslanian (pictured right) has joined FirstClose as chief revenue officer.
loanDepot has named Hanson to a new role leading revenue development and growth initiatives. Hanson, who has been with loanDepot since 2011, most recently served as the company’s chief marketing officer. He will now report to LDI Mortgage president Jeff Walsh and focus on expanding strategic partnerships, enhancing customer engagement, and driving operational efficiencies.
As part of this leadership shift, executive vice president TJ Freeborn will assume a new title as chief marketing and customer experience officer, retaining oversight of the company’s marketing operations. Freeborn has been instrumental in securing loanDepot’s Major League Baseball sponsorship deals and elevating the company's brand visibility. She will continue reporting directly to president and CEO Frank Martell.
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Hanson’s responsibilities in his new role will include developing new revenue streams through strategic partnerships and advancing professional development programs for loan originators. He will also oversee the rollout of loanDepot’s next-generation CRM platform to improve customer engagement.
Meanwhile at FirstClose, an Austin-based fintech provider specializing in mortgage and home equity workflow solutions, Aslanian will serve as chief revenue officer. He will lead business development, sales, account management, and the expansion of the company’s partner ecosystem.
Aslanian, who has more than 25 years of experience in mortgage technology and SaaS sales, previously served as senior vice president of sales at nCino, where he led the mortgage and real estate point-of-sale platform’s sales division. He also held leadership roles at SimpleNexus, ICE Mortgage Technology, and Del Mar DataTrac.
"We're thrilled to welcome John to the FirstClose team. His proven track record of leading sales teams, accelerating revenue growth and increasing sales efficiency will be instrumental in expanding our market presence and delivering even greater results to our clients and partners," FirstClose CEO Tedd Smith said in a Press release. "John's extensive experience in mortgage technology and his proven ability to drive revenue growth make him the perfect fit to lead our sales and business development efforts."
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