Planet Home Lending expands presence in Florida

Company taps veteran to spearhead growth in Jacksonville

Planet Home Lending expands presence in Florida

Planet Home Lending, a national mortgage lender and servicer, is continuing to expand its footprint across the country, recently hiring Tom Reber (pictured) as area sales manager in Jacksonville, Fla.

Reber, who brings 30 years of retail mortgage banking experience, will aim to grow the company's presence in markets such as Daytona Beach, Jacksonville, Tallahassee, and Savannah, Georgia.

“Tom's extensive experience and strategic vision make him a valuable addition to the Planet Home Lending team," said Michael Dubeck, CEO and president of Planet Financial Group, parent of Planet Home Lending.

Reber most recently served as senior vice president and regional manager at CrossCountry Mortgage. Before that, he held various managerial roles at several mortgage banks, including U.S. Bank, EverBank, TIAA Bank, Wells Fargo Home Mortgage, and HomeSide Lending.

Reber's Jacksonville team includes mortgage loan originators Allen Lewis (NMLS #433503) and Jeromy Peters (NMLS #245809), as well as loan officer assistants Nicole Crabtree (NMLS #334456) and Priscilla DeMasi.

Read next: How can loan originators guide borrowers through a competitive market?

"Homeownership is a pathway to generational wealth in America. At Planet, 'We'll get you home' is more than a motto — it's our commitment to support and strengthen those we serve,” Dubeck added. “By fostering connections and providing comprehensive support, Tom and his team will create happy homeowners who know they are cared for during the most important financial moments of their lives.”

“I am excited to join Planet Home Lending and lead our expansion in North Florida and Southern Georgia," Reber said. "Our comprehensive home loan product lineup includes unique offerings, like Cash 4 Homes and Purchase EDGE, helping people win home purchase bidding wars brought on by limited inventory, high interest rates, and competition from investors making cash home purchase offers.”

Stay updated with the freshest mortgage news. Get exclusive interviews, breaking news, and industry events in your inbox, and always be the first to know by subscribing to our FREE daily newsletter.