A new wave of consumers is entering the housing market. Are you ready?
By Scott Bristol
A new wave of consumers is entering the housing market. Are you ready? Millennials are now the largest group of homebuyers. And they’re different from past generations. They’re tech-savvy and used to doing business on-the-go. In 2017, 58% of them found their new home using their mobile device. What does that mean for you as a Loan Originator?
It means if you want Millennial business – you have to go mobile. It’s no longer an optional luxury. Rather, mobile technology is a necessity in order to compete in today’s housing market.
That’s why we developed the app GoGo LO, exclusively for our Loan Originators. In an on-the-go age, we want them to be able to keep pace with their borrowers and real estate partners; and that’s what GoGo LO does. It puts everything you need right in the palm of your hands.
Whether you’re running a credit check, sending a pre-qual letter, or giving a loan update, GoGo LO gives you real-time information and the ability to do business just as effectively in the field, as in the office; and this is exactly what the modern-day homebuyer wants.
Instead of waiting until Monday morning to get the ball rolling on a pre-qual letter – GoGo LO lets you send it on the spot while you’re at an open house. You no longer have to be near a computer to print, sign, and scan the final 1003 application either. If you’re out to dinner with your family or at your kid’s soccer game, you can quickly use the mobile app to apply an e-signature to the loan application. With the swipe of a finger, GoGo LO quickly keeps the loan process moving forward for your client.
Millennials want to work with lenders who can quickly deliver information and are highly responsive. They’re looking for the type of convenience that allows them to use their handheld device to see what’s happening with their loan, anytime, anywhere. Loan Originators who can’t provide instant access will be at a disadvantage in this competitive digital world.
So – are you ready to compete? Can you do business wherever you go? Or do you have to be in the office before you can respond to your client’s loan request?
Intuitive technology is the answer. Millennials are the most mobile generation yet and the originators who can meet their need will earn their business.
