Why getting it wrong is a marketing disaster
.jpg)
A real estate agent’s sign outside a home they’re marketing is synonymous with the industry but many agents are missing out on the full benefits.
While home sellers may see the sign outside their home as an additional way to attract potential buyers who may be in the neighborhood looking for their dream home, for agents the sign is a powerful tool to market their business as well as individual listings.
According to Katie Lundin from Crowdspring.com, an online marketing tools marketplace, whatever type of sign you are using, there are several important considerations.
Consistent branding
Firstly, branding. Lundin says that your logo should definitely appear prominently or you sign “becomes worthless from a marketing perspective.”
The colors used on your sign should reflect your brand image so clients (and potential clients) get to know and quickly recognize your real estate business. Your most prominent brand color should be your starting point.
Even those who are not currently looking to buy or sell a home right now will build an awareness of your brand the more they see your well-designed signs.
Readability
It seems an obvious one, but Lundin says that your sign is there to communicate and making it easy to read is essential.
That means readable from a moving car at a distance; that’s how a large chunk of potential clients will see it.
Pick crisp, bold lettering for non-logo text, such as a serif or san-serif font.
And don’t underestimate the power of white (or other blank) space on your sign – it helps readability and creates the feeling of breathability and ease. You don’t need to fill your sign with content.
“Your signs are one of your most valuable advertising tools. It’s important that they make a strong impression for your brand,” Lundin says.
