New campaign profiles the mortgage borrower of the future
The way mortgage borrowers are evolving is the subject of a new campaign by Freddie Mac.
The corporation aims to help mortgage originators better understand how customers’ needs are changing and driving housing demand.
It’s Borrower of the Future campaign will include white papers, reports, articles, and other content, drawing on its unique data resources, insights, and knowledge.
Chris Boyle, Freddie Mac’s chief client officer, says that evolving trends include a growth in the share of customers who are self-employed, the sharing economy, and the move towards digital lifestyles.
“Collectively, the industry must now take into account these dynamics as we think about how to effectively help the next generation find the home of their dreams,” he said. “We’re excited to serve in this important role to help the industry better understand the Borrower of the Future, and then drive the conversation on how to apply these insights to make the mortgage process more efficient and affordable.”
Collaboration with NYU professor
The program will provide additional insight from NYU Stern School of business professor Arun Sundararajan who will focus on how digital transformation affects homeownership.
“As digital forces transform varied aspects of business and life, industries across the spectrum will need to adapt,” he said. “Our collaboration will shed light on the demographic, economic, technological and cultural factors reshaping the needs and preferences of the future homebuyer, enabling the industry to evolve efficiently and effectively to address new market realities.”
