HomeSmart International builds nationwide referral network

A fast-growing real estate brokerage is aiming to capitalize on the benefits of a referral network.

Arizona-headquartered HomeSmart Interntational has announced that its referral network will be powered by ReferralExchange which has more than 25,000 agent members across all 50 states.

That builds on HomeSmart’s own coverage of 16,000 agents working across 168 offices in 28 states.

The firm has seen exponential growth with closed residential transactions have increased by 37.8%, bringing their total count to 33,601 transactions and more than $10 billion in sales for 2017.

“We’ve watched HomeSmart’s rapid growth in the past few years,” added Scott Olsen, CEO of ReferralExchange. “They are clearly focused on success and delivering results to their clients. We are honored to work with them on continuing to grow their referral business.”

The connection with ReferralExchange will enable HomeSmart agents to make referrals to the company’s own agents around the country and to thousands of ReferralExchange recommended agents; the network created nearly 250,000 agent-to-consumer connections in 2018.

“Trackable lead management and a large reach are very important to us,” said Wendy Forsythe, Chief Operating Officer of HomeSmart International. “ReferralExchange is known throughout our industry for making sure that both consumers and agents have a fantastic real estate experience. Their service allows our agents to refer with confidence.”