The marketplace will offer identity monitoring for consumers
The risk of identity theft which can lead to fraud and significant consequences for consumers’ financial health, LendingTree has announced a new tool to help protect them.
The lending marketplace has partnered with identity protection firm ID Experts to offer the service to members of its free financial intelligence platform My LendingTree.
"Protection from data breaches and identity theft is a critical component in consumers' journeys toward financial health, and this service utilizes a highly advanced software platform to make it easier for users to stay vigilant and take quick action in the event of any breach," said Jason Simon, vice president of product management.
Monitoring email addresses
Identity theft often begins with a compromised email address, as it connects much of a user’s activities online including their financial accounts.
For that reason, the monitoring will continuously monitor over 14 billion carefully validated data elements to alert consumers if their email address appears on the ‘dark web.’
The dark web is a network of encrypted websites and marketplaces is not accessible with normal web browsers and is used by cyber criminals to trade various items including personal information.