There's a lack of rich information about American neighborhoods according to Trulia, which aims to plug the gap
There’s a lack of rich information about American neighborhoods according to Trulia, which aims to plug the gap.
The online listings service has launched ‘What Locals Say’ to help prospective buyers and renters get a deeper understanding of local housing markets.
Around 7 million polls have been answered with locals providing their unique insights such as nearby parks and restaurants, to help buyers get a feel for living in the neighborhood.
The service launch follows Trulia research conducted in 2017 which found that 85% of homebuyers who plan to buy within 18 months said that the neighborhood is equally or more important than the house.
"We understand that neighborhoods matter. Our new mission will guide Trulia to deliver even more innovative products to help buyers and renters discover and understand what it's really like to live in a home and neighborhood before they move in, much like a trusted friend or neighbour," said Tim Correia, senior vice president and general manager of Trulia.
The ads showcase Trulia's 34 different map overlays that offer details on commute, reported crime, schools, and nearby businesses, and the new What Locals Say feature.
"We met with people across the country as part of our research, and one truth rang clear: when people search for a home, they are also searching for a neighborhood that suits their lifestyle," said Alissa Reiter, vice president of marketing at Trulia. "We want people to know Trulia as the trusted partner that will help them really understand a neighborhood's community and culture."
