AFR Wholesale partners with Blend for independent network

AFR Wholesale has partnered with consumer lending technology platform Blend to offer the company's digital mortgage product to AFR’s independent broker partner network.

AFR Wholesale is a division of American Financial Resources.

Under the partnership, Blend will allow AFR’s brokers to operate out of one system. Brokers will be able to take customer applications, receive documentation, and price loans with a few clicks. The process will integrate up to five different steps that brokers currently have to take into a single user-friendly platform.

“By simplifying the process for both borrowers and lenders, we are able to enhance the user and broker experience and drive more complete and accurate applications,” Blend Head of Field Operations Brian Kneafsey said. “This will lead to faster closing times and help brokers exceed borrowers’ expectations and grow their business with a more streamlined process.”

 “The partnership with Blend is a perfect fit for our ongoing technology-driven corporate strategy,” AFR COO Laura Brandao said. “Offering the latest technology platforms to our broker partners allows them to conduct business from anywhere, on any device, with ease and efficiency.”