The company partners with a home-service company to deliver 'budget-friendly' lending products
Ally Lending, the business-to-business-to-consumer lending arm of Ally Bank, has announced its expansion into the home-improvement financing business.
In partnership with Authority Brands, a Maryland-based home-service company, Ally Lending now offers financing to home-improvement companies seeking a consumer loan option.
"Our collaboration with Ally Lending broadens our customer financing offerings, in turn making it possible for more homeowners to afford the improvements they need," said Bryan Wright, vice president of group purchasing for Authority Brands. "Ally's dedication to its customers and commitment to innovation aligns with our own vision and culture – making this partnership a good fit for us."
According to Ally Lending, the new program features a digital consumer application, a 60-second pre-qualification process, and zero-dealer-fee plan options with low monthly payments.
"Ally Lending is on a mission to give our service providers and consumers the best lending experience possible," Ally Lending President Hans Zandhuis said. "We are building on our legacy strength in the healthcare market with this new expansion into home improvement, delivering lending products that work both for service providers' workflows and consumers' wallets. We empathize with the economic situation millions of Americans now face. We're proud to offer budget-friendly, responsible financing options, so consumers can feel more secure when doing the home repairs and upgrades they need."
