The companies piloted the partnership early in March
Embrace Home Loans has collaborated with Ameriprise Financial to provide tailored mortgage resources to Ameriprise's wealth-management advisors and clients.
After piloting the partnership in March with a select group of advisors, the companies have made Embrace Home Loans' mortgage products and services available to Ameriprise clients.
"The partnership of Ameriprise and Embrace Home Loans brings together a high level of professionalism in wealth management and mortgage origination," said Dennis Hardiman, CEO of Embrace Home Loans. "It also combines the superior customer service provided by both companies, ensuring that Ameriprise's clients will receive the best mortgage experience possible."
Ameriprise said that the move is part of its overall banking strategy to expand its loan offerings and support the financial needs of its 10,000 advisors and more than 2 million clients.
"Whether clients are looking for a new home or refinancing their current one, securing the right mortgage is a critical piece of their financial planning," Ameriprise Bank President Abu Arif said. "We're committed to helping our clients manage their finances every step of the way, in good times and bad. To that end, we're excited to combine Ameriprise's comprehensive advice with the right lending solutions to help clients achieve their financial goals."
