Pitch Perfect star Anna Kendrick leads Rocket to its second Ad Meter win
Rocket Mortgage – the official mortgage partner of the NFL – is back with another Super Bowl commercial win. This time, the lender worked with its sister company, Rocket Homes, to roll out a star-studded ad featuring Anna Kendrick and Barbie.
The mortgage and homebuying giant’s “Dream House with Anna Kendrick and Barbie” ad claimed the top spot on the 34th USA TODAY Ad Meter – a competition ranking commercials on a 10-point scale based on panelists’ opinions. According to USA TODAY, the 60-second spot was an eight-figure investment with ad rates of $6.5 million for 30 seconds.
“I had a lot of fun with Barbie and loved the idea of helping prospective home buyers land their very own dream house for my first-ever Super Bowl spot,” said Anna Kendrick. “Together, we showed what a difference it can make when you have the right partner to find and finance your home with Rocket.”
“We were honored that Rocket invited us to be part of their 2022 big game spot. With Anna Kendrick as a co-star, the concept is a perfect fit to mark yet another monumental moment in Barbie’s history as a cultural icon with her first appearance in the big game,” said Lisa McKnight, global head of Barbie & Dolls Portfolio.
Read next: Rocket Mortgage opens draft headquarters to the LA Rams
Rocket Mortgage is no stranger to the NFL and has signed a multi-year agreement with the league to become its official mortgage partner.
