The digital tools aim to streamline the process and reward customers
Citizens Bank has deployed a suite of digital tools that offer new capabilities and choices for customers during the mortgage process.
The suite consists of the bank’s Your Home Rewards, Citizens Bank program, digital loan platform, and Citizens One loan servicing mobile app. Citizens Bank said it has partnered with Blend, Black Knight, and HomeStory Real Estate Services (Vast) in launching the digital mortgage platform, mobile mortgage app, and the program, respectively.
Your Home Rewards, an online home shopping portal, enables customers to browse home listings across the US and matches them with a local real estate agent. Qualifying customers can get up to $6,500 in rewards, according to the bank.
Meanwhile, the digital mortgage streamlines the application process through a collaborative online portal that lets users co-browse with their loan officers in real time to assist with filling out the application. The portal also provides a web-based document collection and validation of asset, income, and tax data, as well as a responsive checklist and task reminders.
Lastly, the Citizens One mobile app, which is available on iOS and Android, allows customers to make payments, calculate equity impact, view loan statements, as well as tax and insurance information.
“Buying a home is one of life’s biggest financial and personal decisions, and it can also be one of the most stressful,” said Eric Schuppenhauer, president of home mortgage at Citizens Bank. “Creating a digital experience that simplifies the home buying process enables us to alleviate some of its most challenging aspects so our customers can focus on what matters most – finding a place to call home.”
