Tracking key trends and improvement to online advertising will be some of the benefits of the acquisition to CIVIC
Private money lender CIVIC Financial Services has announced its acquisition of social media data mining company Beehive.
By obtaining Beehive, CIVIC will be able to track key trends and insights in social media that are related to real estate and lending – enabling the private money lender to identify influential customers and improve its online advertising, according to a news release.
“We are confident that Beehive has found a good home in CIVIC,” Beehive Founder and CEO Cameron McLain said. “Beehive’s core technology will help CIVIC take advantage of the latest advancements in big-data technology.”
The Los Angeles-based social data mining company was founded in 2014 with the aim of synthesizing and analyzing immense social media data to discover influencers and trends in real time.
“We are delighted to have acquired Beehive and look forward to utilizing its cutting edge technology to help serve our clients and continue to grow our business,” CIVIC Financial Services co-founder Jim Helfrich said.
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By obtaining Beehive, CIVIC will be able to track key trends and insights in social media that are related to real estate and lending – enabling the private money lender to identify influential customers and improve its online advertising, according to a news release.
“We are confident that Beehive has found a good home in CIVIC,” Beehive Founder and CEO Cameron McLain said. “Beehive’s core technology will help CIVIC take advantage of the latest advancements in big-data technology.”
The Los Angeles-based social data mining company was founded in 2014 with the aim of synthesizing and analyzing immense social media data to discover influencers and trends in real time.
“We are delighted to have acquired Beehive and look forward to utilizing its cutting edge technology to help serve our clients and continue to grow our business,” CIVIC Financial Services co-founder Jim Helfrich said.
Related stories:
National MI to continue helping lenders in reaching out to multicultural borrowers
