CoreLogic rebrands, expands focus

Company sees this as a new chapter for the information services provider

CoreLogic rebrands, expands focus

CoreLogic, the information services provider specializing in financial, property, and consumer analytics, has announced a global rebrand to Cotality.

According to a news release, the rebrand is part of a transition from a mortgage-focused financial services provider to a broader property information and analytics company. Cotality stated that the new name, logo, and brand identity are designed to emphasize collaboration and connectivity within the property industry.

“The property ecosystem underpins the prosperity of individuals, businesses, governments, and society as a whole. But at the core, it’s people, businesses, and communities that drive it forward,” stated Patrick Dodd, Cotality’s president and CEO. “Cotality’s insights build on this by turning questions into futures you can see. This rebrand reflects innovation, evolution, and commitment to uniting property professionals – strengthening businesses, fostering relationships, and powering outcomes that balance logic and data with humanity and emotion.”

According to the company, the name Cotality is derived from “core” and “totality,” representing its goal of delivering comprehensive data solutions while maintaining continuity with its previous brand identity. The rebrand is accompanied by the tagline, “Intelligence beyond bounds™,” which highlights the integration of data, artificial intelligence, and analytics in property-related decision-making.

“Our new name and tagline reflect the essence of who we are and where we’re headed,” noted Kristie Vainikos Stegen, chief brand and communications officer of Cotality. “This isn’t just about a new look; it’s about harnessing the power of data and technology and empowering people – internally and externally – to drive meaningful change globally.”

Cotality tracks trends in real estate, credit, capital markets, and risk assessment across multiple regions, including the United States, Canada, the United Kingdom, Australia, New Zealand, India, and Germany.

Current market trends

The US housing market in 2025 continues to face challenges, including high home prices and elevated mortgage rates. While price growth has slowed, affordability issues persist, keeping many buyers sidelined.

Experts predict a continued price deceleration, but no market crash, as limited housing supply supports values. Regional variations are apparent, with strong growth in the Northeast. Rising inventory could ease price pressure, but mortgage rates must drop significantly for real relief. Foreclosures remain low due to high homeowner equity. Forbes reported that the market is expected to stay sluggish through 2025, with slow sales and affordability challenges impacting many prospective buyers.

What are your thoughts on the latest announcement? Share your insights in the comments below.