Homebuyers and sellers can acknowledge wire transaction receipts via smartphones
Fidelity National Financial (FNF) has added a safer, digital way of starting a real estate transaction to its WireSafe home buyer and seller program.
FNF, a provider of title insurance and transaction services to the real estate and mortgage industries, announced that it now offers startSafe to enable homebuyers and sellers to protect themselves from wire fraud.
"It is our mission to advance, expand, and protect the life-changing experience of homeownership," said Fidelity National Financial CEO Randy Quirk. "To do this, we will leverage everything at our disposal to bring to market a truly reimagined, trusted, and transparent experience for agents, buyers, and sellers from start to finish."
With the addition of startSafe to the program, customers do not have to fill out forms or exchange emails to share information required to begin a real estate transaction. WireSafe authenticates a homebuyer or seller through an intelligent, question-based website, where they can verify or update the information needed.
Additionally, WireSafe provides educational content about wire fraud and asks users to digitally acknowledge the receipt of essential wire transactions, which can be done using their mobile devices or a desktop computer.
"FNF's startSafe opening package serves as an entry point into a better, more intuitive digital consumer experience when buying or selling a home," said Jason Nadeau, chief digital officer of FNF. "startSafe helps lessen the dependency on email and immediately introduces the consumer to an authenticated digital portal. This portal requires multifactor authentication to identify the user and mitigate risk associated with collecting information as part of the first steps in a home sale or purchase."
