New executive will oversee the ongoing delivery of the company's digital channel strategy
Gateway Mortgage has announced appointing Gerald Buckley as its new digital marketing executive.
In this role, Buckley will oversee the implementation, operation, and ongoing delivery of the company's digital channel strategy. Gateway said the strategy will provide consistency across all key digital activities, content management, and marketing, while cutting the cost of digital client acquisition and providing robust tracking and reporting.
Buckley most recently worked in marketing and logistics capacities for The Pioneer Woman Mercantile where he played an important role in launching various properties. Before that, he was the marketing strategist for ConsumerAffairs. Buckley also led many digital marketing projects including a multi-million, Fortune 500 program at Thrifty Car Rental.
“Gerald has a great reputation as an insightful leader in digital marketing,” said Gateway CEO Stephen Curry. "He will push the envelope and drive change – but in a collaborative way that respects the existing Gateway culture. He will be a strong asset to Gateway as we continue to grow and expand our businesses, and we look forward to benefiting from his contributions.”
“I am excited to work with the digital marketing team to strengthen Gateway’s marketing initiatives and improve the customer experience,” said Buckley. “We are at a time of growth and exciting change, and I look forward to what the future holds as we evolve together.”