HomeSpotter acquires open-house lead-generation system

Real estate software platform HomeSpotter has announced the acquisition of open-house lead-generation system Spacio.

The addition of Spacio allows HomeSpotter to expand its reach within the real estate industry by extending its existing agent, brokerage, and multiple listing system (MLS) service offerings. With the acquisition, HomeSpotter now serves the four largest brokerage firms in the US, and has a combined footprint of more than 450,000 registered agents across North America.

“Marketing activities for open-house lead generation have three parts — before, during, and after,” said Melissa Kwan, co-founder and CEO of Spacio. “We spent the past four years building, iterating, and perfecting the ‘during’ and ‘after’ pieces and we do those very well, better than anyone else. However, we always knew that in order to complete our product offering, we needed to give agents a way to market their listings before their open houses; this wasn’t something we had the expertise to build on our own.”

“We’ve been thinking about the open house opportunity since 2013, as open house visitors represent some of the most motivated buyers in market that aren’t always captured through other lead-gen sources,” said Aaron Kardell, founder and CEO of HomeSpotter. “We considered building a registration product internally and also looked at solutions in market that address this need. The combination of the founding team at Spacio, their proven track record of delivering a best-in-class solution, and resoundingly supportive customer feedback — there’s such strong alignment that it makes sense to bring our businesses together.”