Kip Kirkpatrick Named Chief Executive Officer of Shore Financial Services, Inc.

Leading Financial Services Executive Will Take Helm at Major Michigan-Based Mortgage Lender

Birmingham, Michigan, April 5, 2011?Shore Financial Services, Inc., one of the nation's leading mortgage lenders, has named Kip Kirkpatrick to the position of Chief Executive Officer.

Kirkpatrick is currently President and CEO of Kirkpatrick & Company, a merchant banking firm based in Chicago. With the unprecedented changes in the mortgage business over the past several years, Shore has emerged as one of the largest, best-capitalized companies in the industry, said Jeffrey Ishbia, Chairman of Shore Financial.

Kip Kirkpatrick's unique combination of skills and experience will help Shore continue our rapid growth and take full advantage of our distinctive competitive position. Kip's proven leadership in financial services and expertise as a successful investor in highly regulated industries will be major assets as we continue building our resources and expanding our national profile.