--Partners to benefit from consumer brand awareness-- MELVILLE, N.Y., June 16, 2008 ?Lender Lead Solutions, a leading reverse mortgage lender, today announced its plans to change the company name to Senior Lending Network. As the company?s consumer brand, Senior Lending Network has become one of the most recognizable names in the reverse mortgage industry and is rapidly becoming a household name as reverse mortgages gain in popularity. Senior Lending Network?s highly successful national consumer education campaign, which features spokesperson and legendary actor, Robert Wagner, was first established in 2004 and since that time has educated more than 1 million consumers on the benefits of reverse mortgages. ?We believe that Senior Lending Network more appropriately describes the products and services we offer and corporate culture in which we work.? stated David Peskin, chief executive officer of the company. ?We also believe this will be a great boost for our partners who can now leverage the consumer awareness and tremendous response that the Senior Lending Network garnishes.? ?From a broker?s perspective, the ability to align directly with Senior Lending Network, which holds the position as the number one educator in the reverse mortgage industry, is a powerful tool. I believe it will positively impact my business and will open more doors for me. Seniors want a level of comfort throughout the reverse mortgage process and knowing their loan is a Senior Lending Network loan will really help.? said Louis P. Baccash of Travis Mortgage. The company plans to make the official name change in September 2008. About Senior Lending Network Senior Lending Network (formerly Lender Lead Solutions) is a World Alliance Financial Program and one of the premier reverse mortgage services company in the United States. The company offers originators comprehensive marketing, lending, education and technology solutions. Senior Lending Network is dedicated to building the reverse mortgage industry by fostering deep partnerships with originators and by providing outstanding consumer education. The company educates millions of Americans about the important benefits of reverse mortgages and then links interested consumers to qualified and experienced originators, who have access to Senior Lending Network?s wholesale reverse mortgage products, technology and education services. For more information call (888) 775-3631 or visit the company?s Web site at www.seniorlendingnetwork.com.
