Second-largest US nonbank retail lender inks multi-year agreement
loanDepot, the nation’s second-largest nonbank retail lender, has signed a multi-year partnership deal to become the official mortgage provider of Major League Baseball (MLB).
The partnership will enable loanDepot to promote its brand, products, and services through MLB’s multi-media digital and linear outlets, including MLB.com, MLB Network, MLB social media platforms and MLB’s national broadcast partners, FOX, Turner and ESPN. Additionally, the deal will see loanDepot and MLB collaborate on additional activities and community-based initiatives.
“We are extremely excited to join the MLB family as the Official Mortgage Provider of Major League Baseball,” said loanDepot founder and CEO Anthony Hsieh. “Partnering with the nation’s preeminent sports league, a league which holds a special place in the hearts of American families as our national pastime is a natural fit for us. loanDepot and MLB each share a commitment to customers, fans and communities, and to delivering exceptional experiences. At loanDepot, we know home means everything, and this partnership further affirms our passion around the individuals, families and communities that we serve.”
“On behalf of the Commissioner’s Office, we are thrilled to welcome loanDepot to the MLB family,” said MLB Chief Revenue Officer Noah Garden. “loanDepot has brought innovation to its industry providing a valuable service for families purchasing or refinancing their homes, where they will create a lifetime of memories. We look forward to loanDepot bringing their creativity to the Major League Baseball family reaching our fans with their story, products and services and special promotions. loanDepot’s customer-centric focus embodies the type of company and brand we strive to work with, creating a perfect match between America’s lender and America’s favorite pastime.”
