Executive has been with the company for 10 years
loanDepot has announced the appointment of Min Kim (pictured) to executive vice president of marketing and analytics.
In a statement, loanDepot said Kim, who joined the company as director of risk monitoring and reporting nearly a decade ago, had been a key driver of its direct lending marketing organization.
In his new role, Kim will head the retail lender’s performance marketing, marketing analytics and business intelligence operations to drive profitability across all lending channels. His team is also responsible for designing, building, and managing lead allocation models, tracking marketing performance, and creating campaigns.
Read next: loanDepot releases full-year financial results – total revenue plunges
“For 10 years, Min has been an integral part of our team and a key driver of our world-class direct lending marketing organization. His astute leadership of any number of critical initiatives over the years has directly increased the value and power of our leads for our loan officers,” said loanDepot founder and CEO Anthony Hsieh. “Min is exactly the right person at exactly the right time to lead loanDepot into the next decade as we continue to set the standard for innovation and service excellence as a leader in our industry.”
Before joining loanDepot, Kim held credit risk management roles at Hyundai Capital America and LendingTree Loans.
“It’s been an exciting decade as a member of team loanDepot, as we have worked to disrupt the mortgage experience and realize our CEO’s vision,” Kim said. “I look forward to taking on my new role, leading the marketing and BI teams to provide valuable insights that drive actionable results across the company while we continue to grow and innovate.”
