It will help lenders in simplifying lead generation, conversion, and customer retention
MyHome, the marketing and technology subsidiary of Williston Financial Group (WFG), a full-service provider of title insurance and real estate settlement services, has acquired Volly, a technology and marketing service provider for banks, credit unions, and mortgage lenders.
“Our mission at MyHome is to create continuous value for real estate, mortgage, and title industry professionals, and the consumers they serve. We’re doing this by building, acquiring, and partnering with industry-leading solutions to bring together all phases of the real estate transaction,” said Marty Frame, president of MyHome.
“The acquisition of Volly fits with this vision, as Volly helps lenders simplify lead generation, conversion, and customer retention, while creating an excellent experience for their customers,” he added.
MyHome’s acquisition of Volly will expand its solutions for mortgage lead generation, conversion, and retention. The technology and marketing service provider’s services will also be offered through WFG Enterprise Solutions, which will provide services for lenders of all sizes such as appraisal management and valuation services, title and settlement services, default services, as well as CRM, sales enablement, and portfolio retention tools.
“Since inception, both WFG and MyHome have been dedicated to providing transparency and empowerment to all mortgage transaction participants,” said Steve Ozonia, WFG’s president and CEO.
“As the digital transformation of our industry accelerates, we’re committed to acquiring and building solutions that help us further expand our reach and achieve the next stage of our mission to transform and streamline the real estate experience for all constituents,” he added.
“At Volly we are passionate about helping our customers capture and convert new business faster and retain their customers for life,” said Katharine Loveland, CEO of Volly.
“Now, as part of the MyHome team, we are excited to amplify our product innovation and extend our reach to serve even more lenders at a time when acquiring and retaining business is more critical than ever,” she added.
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