NAHB to hold webinar on millennial homebuyers

The purchasing power of millennials is increasing – and mortgage professionals might be missing out

NAHB to hold webinar on millennial homebuyers
Nowadays, millennials are said to be “crawling out of their parents’ basement” and defying popular belief by growing strong in the housing market.

Young adults proved their purchasing strength as millennial borrowers increased to 89% in April from 88% in March, as reported by Ellie Mae’s Millennial Tracker.

Mortgage professionals might be missing out on this increasingly profitable market. The National Association of Home Builders is holding a webinar June 28 called “Challenging Conventional Wisdom About Millennials.”

The webinar is aimed at helping participants understand the effect of student loans on the housing market, identify the common mistakes of millennials in home purchasing and how to help them and to know effective strategies in reaching out to millennials.

Ali Wolf, an NAHB International Builders’ Show speaker and manager of housing economics at Meyers Research, will moderate the webinar, which will run from 2 to 3 p.m. EST.

Registration will be open until 3 p.m. EST on June 27. For more information, click here.


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