New Roostify tool addresses pre-application consumer experience

The tool will give consumers an idea of what to expect from their loan before they even fill out an application

New Roostify tool addresses pre-application consumer experience
Roostify announced its planned release of Decision Builder, a new tool that aims to improve the pre-application experience for consumers and help drive leads.

Through the tool, which can be placed on existing websites, lenders can provide prospective applicants with a view of their loan options, based on the lender's actual product and pricing system. The tool features a number of dropdown questions covering desired loan amount, expected down payment, and the ZIP code of the house to be purchased.

Decision Builder generates loan options based on the consumer’s information and the lender’s product and pricing system. The tool shows consumers the products and rate they would qualify for in a visual interface. The interface features an option for consumers to move forward on their loan choice with a click of a button.

"Consumers often approach a home loan with a lot of anxiety, in part because traditionally very little information has been available to them," said Sandeep Aji, vice president of products at Roostify. "It often isn't clear how much the consumer can actually expect to pay each month, or how much money they will need to close, until very late in the process. With Decision Builder, consumers can get an accurate idea of what to expect before they even fill out an application."

Roostify will offer live demonstrations of the tool at the MBA Annual Convention. Decision Builder is set to be released to general availability by the end of the year.


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