Originators can monitor activities, audit, and collaborate through the new platform
Financial technology firm Optimal Blue has launched a social media publishing tool that makes scheduling and posting relevant content to any social networks easier for loan officers.
Optimal Blue’s publishing tool utilizes a library of approved templates and other corporate assets, which streamline the process of managing social interactions across the organization. It also manages the posts across all profiles, networks, and campaigns using a built-in calendar, while detailed reports keep tabs on engagement metrics across all social networks.
Additionally, the company has released a complete integration to the monitoring, audit, and collaboration capabilities of its social media platform tailored for the mortgage industry.
The automated, ongoing monitoring of the platform allows originators to manage the social activities of their loan originators in real time, proactively determining mortgage-specific trigger terms and keywords to isolate compliance concerns that might need remediation.
Organizations could also collaborate using the publishing tool’s corporate campaign enrollment, team content sharing, and multi-network posting.
“Social media is an extremely powerful business development tool for today’s originator,” said Michael Stallings, vice president of Comergence by Optimal Blue. “By leveraging modern automation through our end-to-end social media platform, originators not only exceed regulatory expectations, they can efficiently communicate their value proposition and gain a significant competitive advantage at both the corporate and loan officer level.”
