The execs will spearhead efforts in scaling Orchard's sales and tech divisions
Proptech company Orchard has made two strategic hires on Thursday, appointing Phil Felice as chief revenue officer and Elijah Meerson as chief technology officer.
As it pushes through expansion plans, Orchard said that Felice and Meerson would be instrumental in supporting the company's mission to "transform the real estate industry."
"Orchard is transforming the way people buy their homes from search to close. To do that, we are bringing together the best talent from both real estate and tech," said Court Cunningham, CEO and co-founder of Orchard. "Phil and Elijah will accelerate our growth as the premier tech-enabled brokerage and lead the effort in scaling our sales and engineering organizations."
As chief revenue officer, Felice will lead Orchard's sales and service teams and will play a key role in scaling its Home Advisor and Customer Experience teams. Felice has nearly two decades of real estate experience, most recently as CEO of Purplebricks US. Before that, he spent more than a decade working at Realogy, Altisource, and Foxtons.
"I'm very excited to join Orchard during an inflection point in this industry's history. Orchard has created an industry-leading customer experience delivered by a team of incredible, passionate, and experienced agents,” Felice said. “I was immediately drawn to Orchard's relentless focus on delivering great outcomes for buyers and sellers. I am grateful to be on this journey and look forward to growing our team while creating the best home buying and selling experience for even more customers."
Meerson joins Orchard from Flatiron Health, where he was vice president of engineering. He has extensive experience in technology and will help extend Orchard's real estate tech to reach more homebuyers.
"Home buying is one of the most important decisions in one's life, and yet parts of it are needlessly antiquated. Orchard is making it simpler and more delightful for customers," Meerson said. "I joined Orchard because I was so impressed by their core focus on the customer. I've seen how thoughtful tech innovation can deliver immense value to industries with complex inefficiencies, and I'm excited to work on tech that delivers an even better Orchard experience."
