PrimeLending gives CIO responsibilities of chief product officer

PrimeLending has announced that Chief Information Officer Tim Elkins will now lead PrimeLending's retail production division as chief product officer.

In addition to his new responsibility as CPO, Elkins will oversee the company's marketing and multicultural teams. He will also retain his existing technology-related responsibilities, according to PrimeLending.

“For more than 10 years, Tim has distinguished himself as an exceptional leader, a dynamic catalyst for innovation, and an inspirational role model for our culture and convictions,” said PrimeLending President Steve Thompson. “As the chief production officer, Tim will continue to be a driving force behind modernizing our retail mortgage experience and strengthening our leadership position.”

Elkins joined PrimeLending in 2008 as senior vice president of technology and was promoted to executive vice president and chief information officer in 2012. Prior to PrimeLending, he worked at AmericaHomeKey and BSM Financial.