The company acquires Modern Message’s resident engagement platform
Real estate tech firm RealPage has announced the addition of Modern Message, a multifamily property management company, to its portfolio.
The acquisition combines RealPage’s ActiveBuilding resident portal platform and Modern Message’s flagship resident engagement platform, Community Rewards. When merged, RealPage said the two platforms would be able to offer property management companies a complete renter-engagement tool, which boosts property reputation and value.
“Modern Message provides a unique boost to our already powerful resident engagement platform,” said Jon Pastor, senior vice president of consumer solutions at RealPage. “The two solutions joined together enable our clients to give residents a rich rewards experience, boost ancillary revenue, resident loyalty and reputation scores, and see greater adoption of their RealPage solutions. In short, we will be able to offer clients and residents the full potential of a resident portal.”
RealPage plans to retain Modern Message’s employees and operations. The company expects to close the deal within the week.
“This is a great time to become part of the RealPage team,” Modern Message co-founder John Hinckley said. “ActiveBuilding will be the perfect gateway to deliver Modern Message’s resident engagement programs to a broader industry audience while maximizing results. We are also looking forward to exploring new opportunities that may arise from the combined platform. It’s beyond exciting.”
