Chief executive throws weight behind sport
Rocket Mortgage has announced that it will participate as presenting sponsor for the upcoming 2021-22 World Pro Ski Tour (WPST).
The mortgage giant, which has sponsored other sporting leagues such as the NFL and PGA TOUR, is now expanding into winter sports. Rocket also said it will bring female professional skiers to the same courses as men skiers, where they will vie for equal podium prize money. Top US Women’s Ski Team alumni and World Cup athletes will participate in the WPST, including two-time Olympian Alice McKennis and Dartmouth All-American Foreste Peterson.
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“Rocket Mortgage is intentional about introducing Americans to our brand through their passions, and fans of skiing are some of the most passionate we’ve met,” said Casey Hurbis, chief marketing officer of Rocket Companies. “We are also proud to spend our marketing dollars to promote a sport that is committed to gender equality, with men and women racers competing for the same amount of prize money. WPST has elite athletes, enthusiastic fans, and a mission that we support – to provide opportunities for all competitors.”
Additionally, the partnership will give Rocket exposure to WPST’s millions of viewers. The event will air on CBS Sports Network and go live on Flolive.tv and via the award-winning docuseries Life In Between Gates.
“As WPST goes from strength to strength, we are extremely excited to partner with Rocket Mortgage to present our tour and to bring women’s pro ski racing to fruition,” said Jon Franklin, CEO of the World Pro Ski Tour. “As a fan, I cannot wait to see the world’s top women ski racers compete on the same hills and courses as the men. As a result of Rocket Mortgage’s sponsorship, we are eager to create additional opportunities for pro ski racers to be successful in the sport.”
