Sports partnership aims to "help drive meaningful change"
Rocket Mortgage announced Tuesday a multi-year deal with the Detroit Tigers – the first Major League Baseball team the home lender has partnered with.
Through the partnership, Rocket will become the exclusive mortgage partner of the Tigers and the presenting sponsor of the team during its opening day at Comerica Park on April 08. The deal will also see Rocket’s branding feature on signages throughout the venue and on the foul poles.
“As a company with deep Detroit roots, Rocket Mortgage is honored to partner with the Tigers, a team synonymous with the city we love. The Tigers’ rich heritage is a source of pride for Detroiters the world over, and we are excited to now be a small part of the ballclub’s legacy,” said Casey Hurbis, chief marketing officer of Rocket Mortgage. “Together, we will use our partnership to shine a spotlight on our hometown by creating a vibrant environment for fans to cheer on the Tigers and help drive meaningful change to eliminate the digital divide in Detroit.”
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In addition to the tie-up, Rocket Mortgage has announced a new promotion to end the digital divide in Detroit. Each time a Tigers player hits a home run off the “Rocket” foul poles, Rocket Mortgage will contribute $5,000 to the Connect 313 Fund – the coordinating body for the citywide effort dedicated to ensuring all Detroiters have equitable access to the internet and technology. If the home run results in a grand slam, the company will donate $20,000 to bring digital connectivity and literacy to Detroiters.
“We are proud to partner with Rocket Mortgage, another Detroit-based company that is incredibly dedicated to our community,” said Chris McGowan, President and CEO of Ilitch Sports + Entertainment. “We look forward to working together to create special moments and memories for Tigers fans for years to come.”
