Loan officers can now access Optimal Blue's product offerings via Roostify
Roostify has expanded its partnership with Optimal Blue to automate its digital lending platform further.
Under the partnership, Roostify will embed Optimal Blue’s product eligibility and pricing (PPE) technology directly into its platform to support lead generation initiatives. The integration allows the Roostify digital lending platform to offer Optimal Blue’s pricing options directly to loan officers and borrowers, without leaving the platform.
“Our partnership with Optimal Blue has been a significant value add for several years, starting with lead generation,” said Rajesh Bhat, co-founder and chief executive officer of Roostify. “With the enhanced integration of their PPE technology into our platform, we now have real-time borrower approval that elevates the customer experience and is best in class.”
Additionally, loan officers will be able to access product and pricing information, as well as share this data with borrowers anytime, anywhere – increasing productivity and borrower engagement.
“Optimal Blue is committed to working with technology-forward partners that truly understand the incredible value of delivering accurate product and pricing to all relevant access points within the loan lifecycle,” said Bob Brandt, vice president of marketing and strategic alliances at Optimal Blue. “We are pleased to expand our relationship with Roostify as they leverage our robust APIs to improve the digital mortgage experience for lenders and their clients.”
