Roostify picks Gaffney Austin to handle its media and PR activities

Roostify has selected Gaffney Austin as its new agency of record for all media and public relations activities.

Trade journalist Jacob Gaffney and Alyson Austin, former CoreLogic corporate communications insider, have joined forces to form the PR firm. The duo launched Gaffney Austin in early June.

“I have known Jacob for nearly 10 years,” said Austin. “When he approached me to create this unique partnership, I jumped at the opportunity. After 20 years of pitching to the media, I realized I would finally have a news media expert by my side. I couldn’t resist this chance to change the industry.”

“We were attracted by the creativity, integrity and market insights that this powerhouse brings to the table,” Chakarun said. “We wanted a team with deep strength in media and public relations that also had the necessary contacts to elevate our thought leadership and build relationships to promote the company. This partnership amplifies the Roostify brand promise and shares our values to dream big and inspire trust.”