The program allows homebuyers to create a mortgage around their budget
Ohio-based mortgage bank Union Home Mortgage (UHM) has unveiled its new Build Your Payment Program, aimed at giving homebuyers more control over their mortgage payment plans.
According to information provided by the company, Build Your Payment centers the mortgage process around the customer’s budget, with experts working directly with each individual customer to create a monthly payment plan suited to their specific financial needs. The program is designed to keep monthly payments in line with the borrower’s budget.
To support the new program, UHM has introduced its brand ambassador, Mia, as the face of the program. The campaign includes two television spots, “Couch” and “Pillows”, which feature Mia on her signature purple sofa, explaining the program with her infectious personality, humor, and honesty.
“We’re really excited for everyone to get to know Mia and her hilariously authentic ways of explaining the Build Your Payment Program and a whole lot more,” said Jennifer Davis, chief acquisition officer of Union Home Mortgage. “We think she’s an incredible extension of the world-class service you get from our partners nationwide and will serve to position them at the front of customers’ minds.”
The campaign will run across television, radio, and out-of-home, as well as on digital platforms such as OTT, Facebook, and Instagram.
Want to make your inbox flourish with mortgage-focused news content? Get exclusive interviews, breaking news, industry events in your inbox, and always be the first to know by subscribing to our FREE daily newsletter.
