Commercial real estate firm reveals new vision and upgraded website
CBRE Group has unveiled a new vision for its brand, spotlighting the firm’s “multidimensional expertise across all aspects of commercial real estate.”
CBRE said that the updated vision, “Realizing Potential in Every Dimension,” represents its focus on providing “highly diversified, integrated services that meet the full range of investor and occupier requirements at all stages of the real estate lifecycle.”
“CBRE has evolved significantly as we have strengthened and diversified our business across four dimensions – asset types, lines of business, clients and geographies,” said Bob Sulentic, president and chief executive officer of CBRE. “Just as our service offering has evolved, we’re moving the CBRE brand forward, reflecting our success in delivering differentiated outcomes for all our stakeholders.”
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In addition to the new brand positioning, the group has launched a re-designed global website to better support client needs.
“From property leasing and sales to workplace experience consultation, to enabling sustainable investments, CBRE plays a central role in helping businesses and people to thrive,” CBRE chief marketing officer Benji Baer said. “Clients are being more thoughtful about their real estate needs than ever before and require more from their business partners. Our new positioning reflects the distinct value our multidimensional expertise delivers and our ability to drive superior solutions for our clients.”
