Campaign highlighting female brokers will be a central focus of the lender's business
Rocket Pro TPO and Paretta Autosport have inked a sponsorship deal that puts the spotlight on women leaders in the mortgage and racing industries.
The lender said that it will be the primary sponsor of the first-ever entrant in the Indianapolis 500 that is female-owned, female-driven, and predominantly female crewed. Rocket Pro TPO will have prominent branding on the No.16 Paretta Autosport Chevrolet piloted by Simona De Silvestro.
“Having Rocket Pro TPO come on board as our primary sponsor for this year’s Indy 500 is a perfect partnership,” said Beth Paretta, CEO and team principal of Paretta Autosport. “We are both huge proponents of highlighting the power of women while also using technology and speed to be the best at what we do. I cannot wait for what we will be able to accomplish as a team – both on and off the track.”
The partnership’s focus will be on amplifying women in the mortgage lending and racing spaces through its newly launched Rocket Accelerator program that will start with a multimedia campaign featuring female leaders who are thriving in both industries. The ongoing campaign aims to improve access to employment in mortgage and racing and increase the availability of mentorship opportunities and build a strong sense of community within the lender’s broker partner network.
Read next: Rocket Mortgage fires back at United Wholesale Mortgage over broker controversy
“Rocket Accelerator will be a central focus of our business as we look to expand opportunities and access for female brokers, while also creating educational programs for the next generation to give them the keys to unlocking their full potential with a robust career,” said Austin Niemiec, executive vice president of Rocket Pro TPO.
