"Humans are humans. You can only process so much information. Less is more, in my opinion," says CEO
In the competitive landscape of non-QM lending, ACC Mortgage stands out, not by complicating the process but by simplifying it.
ACC president Robert Senko said it’s all because of the company’s “core four” – a suite of non-QM products designed to streamline and demystify the mortgage lending process. The “core four” consists of ACC’s prime, prime plus (ITIN), DSCR, and second chance loan programs.
Each product caters to specific market needs: Second chance addresses recent credit events, prime plus broadens inclusivity, and ACC emerges as a leading ITIN lender. Meanwhile, prime delves into non-QM basics, evaluating essentials like recent bank statements.
“I look at a lot of our competitors, and there’s all these spreadsheets for price and product comparisons,” Senko said in a recent interview with Mortgage Professional America. “Humans are humans. You can only process so much information. More is not better. It can be more confusing. Less is more, in my opinion.”
Senko’s “less is more” philosophy resonates throughout ACC’s operations. By focusing on the essentials, ACC eliminates operational friction, enabling loan officers to grasp product intricacies swiftly. This efficiency gives ACC a competitive edge, positioning it as a leader rather than a follower in the non-QM space.
“I want folks to know that we are the oldest non-QM lender in the industry,” he said. “We’re the leaders. We’re not playing catch-up.”
If you want more winning non-QM insights, you can read Senko’s full interview here: ACC Mortgage keeps it simple.
