New identity represents creativity and forward-thinking, says company
Non-QM lender Newfi Lending has released a new logo, which the company said conveys its ongoing dedication to innovation in the mortgage industry through technology and unique financing solutions.
“Our new logo is an exciting evolution for our brand and a testament to our growth and success,” Kayla Padol, vice president of marketing at Newfi Lending, said in the company’s announcement. “Our refreshed look represents our commitment to delivering innovative, flexible, and customer-focused solutions in the mortgage space.”
Newfi Lending CEO Steve Abreu added, “We are thrilled to introduce our new modern logo as part of our ongoing efforts to improve and enhance the customer experience.”
Abreu said the new logo features a sleek, modern design meant to evoke the sense of creativity and forward-thinking in the housing industry that Newfi brings to the table. Newfi’s logo is accompanied by new colors, and a new font as the company expands its branding.
Newfi offers a range of non-QM product offerings, including the 2-1 Buydown and the Graduated Payment Mortgage. The company also provides a broker portal, personalized trainings, and customized white-label marketing for broker relationships in their wholesale division.
“We believe that our new logo will be well-received by our customers and partners and will help us continue to build strong relationships with them,” Abreu said. “We are excited to share this important milestone with the world and look forward to continuing to provide the best possible experience for our customers.”
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