The integration lets reverse mortgage lenders handle their own marketing campaigns
.jpg)
ReverseVision, a reverse mortgage technology and training provider, has teamed up with Total Expert to allow lenders to manage their brands and marketing campaigns.
Under the partnership, Total Expert integrated its marketing operation system (MOS) for mortgage lenders with ReverseVision’s RV Exchange (RVSA) loan origination platform. When combined, it provides personalized marketing communications and sales activities for co-branded marketing campaigns.
“By pairing RVSA with Total Expert’s MOS, we’ve developed a package of generationally-comprehensive loan modeling and marketing tools that are readily scalable in format,” said Wendy Peel, vice president of sales and marketing at ReverseVision. “Bringing HECM’s forward helps lenders better serve senior borrowers by matching them with the lending products that best meet their financial goals.”
“When it comes to reverse mortgages, no one understands how to build the relationship between loan officer and borrower better than ReverseVision,” Total Expert President Jeff Walton said. “We’re pleased to deliver that expertise to lenders as part of an integrated approach to sales and marketing that combines automation and personalization and that scales for any organization.”
