Multi-state firm cites smooth implementation in tech upgrade
![Atlantic Coast Mortgage adopts Nextwave CRM](https://cdn-res.keymedia.com/cdn-cgi/image/w=1000,h=600,f=auto/https://cdn-res.keymedia.com/cms/images/us/073/0311_638576014847681206.jpg)
Atlantic Coast Mortgage (ACM) has selected Nextwave CRM as its enterprise platform to streamline operations and enhance customer experience across its 30-state footprint.
Nextwave CRM is a customer relationship management system designed specifically for the mortgage industry. CRMnow, the parent company, provides CRM application software and consulting services for residential retail and wholesale bankers.
“We are so pleased to add Atlantic Coast Mortgage to our growing family of mortgage bankers and wholesale lenders,” said Chris King, president of Nextwave CRM. “Their dedication to the needs of both customers and their sales and marketing organization make them a perfect fit for technology we offer at Nextwave CRM.”
Founded in 2011, ACM offers various mortgage options, including conventional loans, FHA, VA, USDA loans, and specialized loan products. This wide range allows ACM to cater to diverse clients, from first-time homebuyers and real estate investors to homeowners seeking refinancing.
“Nextwave CRM was the clear choice to drive our customer-centric culture and CRM initiative,” Patrick Collins, chief strategy officer of Atlantic Coast Mortgage, said in a Press release. “Our goal is to provide our customers with the support and personal attention they deserve and Nextwave CRM provides us with a CRM platform ready-built for our industry.”
ACM chief marketing officer Corey Shelton commented on the implementation process: “This was the smoothest technology roll-out we have experienced.”
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ACM, headquartered in Fairfax, Va., focuses on the origination of multifamily mortgage loans and construction loans. The company is licensed in Virginia and 28 other states, including the District of Columbia, and operates 22 branches across Virginia, Maryland, the District of Columbia, Florida, North Carolina, and South Carolina.
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