It combines CRM technology with advanced pricing engines
OptifiNow, a provider of cloud-based CRM and marketing automation solutions, has announced a partnership with Loan Originator Networks (LON) to integrate their tools, aiming to boost efficiency in wholesale lending.
The integration combines OptifiNow’s Loan Scenario Tracking module with LON’s Pricer tool, enabling account executives to efficiently run loan scenarios and provide brokers with accurate pricing and eligibility details.
Account executives can input loan details into OptifiNow’s CRM, track loan scenarios, and generate pricing results using LON’s Pricer tool. Brokers receive immediate product and price details via email, while all scenario data is stored in the CRM, providing valuable insights into loan preferences and trends.
LON’s Pricer tool is compatible with leading product and pricing engines (PPE) such as Optimal Blue, Polly, and MeridianLink Mortgage PriceMyLoan.
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Wholesale lenders often struggle with fragmented technology systems and the complexities of managing multiple pricing solutions. The companies said that their integration addresses these issues by unifying tools and processes, reducing inefficiencies, and ensuring pricing accuracy. By centralizing and automating scenario tracking, lenders gain transparency into broker loan preferences, helping them make data-driven decisions to better serve their clients.
The collaboration also supports agency and non-QM wholesale lenders in overcoming challenges posed by limited technological resources.
“We believe that wholesale lenders deserve better technology at a lower cost,” John McGee, CEO and president of OptifiNow, said in a Press release. “By combining our strengths, OptifiNow and LON demonstrate our commitment to helping wholesale lenders of any size to compete for their share of the third-party origination market.”
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