UWM consumer-facing website undergoes rebrand

United Wholesale Mortgage (UWM) has announced the launch of ‘Mortgage Matchup’, a new consumer-facing website set to replace its existing portal, FindAMortgageBroker.com.

This rebranding aims to connect homebuyers and real estate professionals with local mortgage brokers, according to the company’s news release.

The platform, designed for homebuyers and real estate agents, provides educational resources and a comprehensive database of independent mortgage brokers near them. It focuses on educating users about the various loan options available, tailored to their unique financial situations.

“We are incredibly excited to further connect consumers and real estate agents with independent mortgage brokers across the country through this rebrand,” said UWM chief marketing officer Sarah DeCiantis.

The original FindAMortgageBroker.com brand was launched in 2018. The rebranding process, including the website’s makeover, was planned and executed by UWM’s in-house marketing team, backed by comprehensive research, creative concept testing, and consumer insights.

Read more: United Wholesale Mortgage launches new discounted rates for FHA and VA refinances

UWM said the updated brand image will be progressively integrated across various platforms, including UWM’s partnerships with Little Ceasars Arena and Pine Knob in metro Detroit, as well as other consumer engagement points nationwide.

“The DNA and mission of this website has not changed, rather Mortgage Matchup provides a new visual identity to help us resonate with consumers in a more modern, approachable way,” DeCiantis added. “We know the benefits of partnering with a mortgage broker, and this rebrand will allow us to make those benefits more widely known and help consumers save thousands of dollars on their mortgage.”

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