Office address: Level 26, 1 Bligh Street, Sydney, New South Wales 2000, Australia
Website: www.primecapital.com
Year established: 1997
Company type: Financial services
Employees: 50
Expertise: Commercial property finance, first mortgage, second mortgage, fast simple loans, SME loans, and self-employed loans
Parent company: N/A
CEO and key people: Steve Sampson, CEO
Financing status: -
For over two decades, Prime Capital has established itself as a key player in the Australian mortgage landscape. The company focuses on fostering growth and providing innovative financing solutions. Catering exclusively to brokers, the firm stands out for its commitment to delivering fast, simple, and tailored loan products that meet the diverse needs of self-employed clients.
Prime Capital was founded in 1997. Since then, it has embarked on a mission to support Australian brokers and borrowers in achieving their financial objectives. The company specialises in business loans secured by residential or commercial property. It has lent over $3 billion since its inception, guided by a philosophy of innovative solutions and dedicated broker support.
Prime Capital offers an array of business loan products, each designed to address the specific requirements of brokers and their clients:
The company's commitment to innovation is evident in its ongoing development of new loan products to better serve its clients and brokers.
Prime Capital is built on a culture of achievement, integrity, and sustainability. The firm is devoted to ethical lending. This means excluding finance for industries such as mining, gambling, and tobacco. Prime Capital is actively working towards net zero emissions. This commitment to values extends to its employees, with the company providing education, training, flexible working options, and unique team experiences.
Steve Sampson was appointed as CEO of Prime Capital in January 2023. He is a distinguished figure in the mortgage broking industry, bringing a wealth of experience from various leadership roles. His tenure at Prime Capital is marked by the development of successful sales strategies and strong relationships. He has played a key role in growing the company's distribution through aggregator partnerships. Sampson's leadership extends beyond his professional achievements, showcasing a balanced lifestyle with interests in trekking, yoga, and music.
Prime Capital continues to navigate the evolving financial landscape with an eye towards innovation and customer satisfaction. The company prioritises speed, simplicity, and flexibility in their loan products, and maintaining its NPS score of +73. Because of these efforts, the firm is well positioned to support brokers and their clients in overcoming future economic challenges.
Prime Capital boasts a sustained commitment to ethical practices and environmental responsibility. This means that it is not just looking towards its own growth, but also the betterment of the broader community it serves.
Prime Capital remains a beacon of reliability and innovation in the mortgage industry, consistently adapting to meet the needs of today's brokers and borrowers. Its journey from a niche service provider to a leading force in business financing underscores their pivotal role in shaping the future of Australian businesses and the brokerage community at large.
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